This is why I still use Brave. It isn't perfect at all but the blocking of unproxied UDP with the fingerprint randomization does help. It is badness enumeration but it is more protection than no protection.
More on topic the VPN recommendations are biased based on experience. Some companies are located in better regions and have stricter policies and some companies have a better reputation based on their ownership, people that work there and previous experiences with legal action.
A regularly Audited VPN that doesn't keep logs is something you want to look for but don't expect it to ever be bulletproof.
Almost ervers are always hosted in a data center (even if the company owns them) and those do keep connection logs as the bare minimum required by law. Even if you pay cash.
You can connect, or multihop, to a server in the most privacy friendly location, this does help a little but not for everything.
if you change your view on VPN services as a much more private alternative to your ISP (when using a privacy friendly one) it will be much more objective.
I personally use PIA (not a popular choice because of it's KAPE ownership) but they are relatively cheap, have a decent infrastructure, decents apps, have been audited and have been to court several times. This is no guaranteed privacy for the future but there is no guarantee for any company mentioned above or below this post.
My opinion is subjective thus my own. Many might disagree (which is fine).