I also don't think they have bad intentions or that it's a scam. I think their strategy as a company is bad. They made a pretty niche phone MP02, which has its fans. The phone is good quality, although I would improve a few things in it. And in my opinion they should publish Android for MP02 as open source and make a bootloader similar to how it works in Pixel. This way users could get involved in maintaining this operating system, testing and fixing bugs. This would give a chance to port solutions like hardened malloc etc. to MP02. And the company would focus on delivering a niche phone. Meanwhile, it's currently a nice phone, with a version of Android that is no longer supported and probably most users live in the belief that at any moment they can lose support for new bugs and be left with a useless phone.
As for the MC02 smartphone, I don't know what they're trying to achieve. They don't have a real niche here, because what they're offering can be achieved in other ways (e.g. Pixel+GOS). The costs probably force a subscription model, but I don't think anyone would want to pay for that when they have better alternatives (GOS). And finally, Switzerland will be one of the worst places for privacy.