Zuboff is also an excellent public speaker. Here's a recent example
https://www.youtube.com/watch?v=afOWUuimwOI
Optimist or pessimist, I think all can agree we're in a period of civilization level change, which can be disorienting and fertile ground for charlatans. Zuboff has a laser focus on the issues that really matter for privacy at this level with no hint of trying to sell you the latest snake-oil. At some point privacy relevant decisions come down to costs and benefits. When the information environment is built on hidden costs and targeted benefits, those decisions are bound to be sub-optimal at best (witness the 2007-8 financial collapse, for example, which pales in scale and scope). I barely even talk about privacy anymore. It's too easy to fall into rabbit holes of misinformation. Instead I prefer to talk about the cool tools that I use to navigate the internet (like GrapheneOS) and how they allow me to avoid the hidden costs, which I'm happy to elaborate, and enjoy the benefits -- without the targeted manipulation.