Zuboff made a name for herself in the 1990s by correctly predicting the future impact of the internet (in 1988). Her book on Surveillance Capitalism (a term that she coined) promises to do the same by providing the first definitive look under the hood of the Google business model. The logic she explores has made its way into every sector of the economy and is inherently anti-privacy. Anyone who wants to understand "why privacy" should put in the effort to understand her contributions, especially the idea of instrumentarian power and why it's more of a concern going forward than totalitarian power. Her takes on Persuasive Technology (BJ Fogg), Nudging (Thaler & Sunstein), and Social Physics (Pentland) and how these ideas are reorganizing societies in more authoritarian directions are very insightful. This is happening top-down in China and bottom up in the US (thru huge "markets in behavioral futures"). A good followup read is "Technofeudalism" by Yanis Varoufakis.
I'm pretty sure Zuboff would heap praise the GrapheneOS project. She is very hopeful about the future, largely because of community driven projects like this one, which act in opposition to Big Tech's drive to impose machine logic on the rest of us.
