joyful You know, the listening to all your conversations, watching you every seconds of the day, monitoring your body functions, geotracking.
Depending on who you are and how the information a third party gathers about you can be used against you or somebody else, I feel sorry for the poor soul that has to dig through my daily, boring data dump.
But seriously, knowing about it empowers you to change your behavior. I too was baffled when I first read about all the information that is freely available to any website and how that can be used to identify me. On the other hand, on a daily basis I am not that important, really, so I choose convenience over privacy and use adblockers. But the good thing is knowing about fingerprinting empowers me to chose my browser depending on the tasks ahead. Others change their watches or cars, we change browsers.