DeletedUser84
I just have family that uses the Hue lights so I'm asking them for anything they've noticed, and had a quick read through how it works etc. Marketing anonymous analytics is everywhere with services, being able to opt out is a good start for sure.
I doubt Philips is acting as a MitM for your searches, but it is proprietary so anything is possible. I think the Bridge just makes its own "network" the bulbs talk to. Your internet activity is still through your WiFi. The Bridge connected to your internet is so you can remotely tunnel in to interact with the bulbs. As long as your Philips account has strong passwords, that would help prevent unauthorized access. Obviously, strong passwords for your internet and WiFi account is also advisable for the same reasons.
I have a router that allows setting any specific LAN port to any guest network I set up. You would have to look through settings for your router to see if that's possible, I'm not familiar with the one you mentioned. It would be your decision if you need that level of isolation.
I did see Philips has another set of bulbs that work without the Hue Bridge. I have no idea how you interact with them remotely but I understand the Hue ones need the Bridge since that's what they link to.
I'm understanding this Bridge to be similar to NVR security cameras. If it was me and I had doubts, I'd just isolate the Bridge to an IoT or guest network, toss the app in it's own user and leave it at that. I'd also consider any risk with Philips Hue to be part of surveillance capitalism since someone worried of a larger threat actor would not want any sort of convenience IoT device on network.
I don't know if any of that helped, just didn't want to leave you hanging. At some point you have to trust the devices and services you're using, nobody can say for certain what proprietary devices/services do. Like I said earlier, I found one incident that Philips patched quickly. That seems positive, along with your ability to turn off marketing and noninvasive Hue app access.
I don't think this is really a GOS related concern at this point and you could try a Philips Hue related forum to see what other users say.